Text SEO - The Most Important Factor in SEO Ranking
Text SEO is a new breed of the venue of search engine optimization (SEO). With the advent of Twitter and other social media messaging, the brevity of the format is more restrictive. Consider that these new modes of social media allow for a mere 140 characters, and SEO ranking takes on a completely different premise. There are two important factors in SEO Ranking, one is external and set by search engines and the other internally conceived by users. In Text SEO, ranking by search engines is likely to require powerful, but exceedingly, descriptive keywords that can be searched with lightening speed. Whereas, in websites and blogs, keywords have the advantage of expedient and advantageous placement throughout a grouping of text, graphics or links.
The Most Important Factor in SEO Ranking
In order to know the most important factor in SEO Ranking, it's necessary to understand how search engines develop their ranking formats. Search engines have become highly interactive and allow for better control of website information and therefore, ranking. Formerly, rankings could be affected by obsolete information. SEO ranking is based upon several factors through an algorithm method by which a search engine results are determined:
1. Keywords
2. Keyword Density
3. Navigational Links - Incoming and Outgoing
4. Links to URL, Websites throughout body of text
Search Engine Results Page (SERP)
Considering that all queries by users end in a search engine results page (SERP), the quality of the results may well be the most important factor in SEO ranking. These SERP listings can be based upon organic, algorithm or contextual listings, some with web page metadata tags. From the point of view of the user, the SERP ideally will be up-to-date with the most relevant results in priority order. This avoids thousands of pages of results that have little if any relevance to the user's query.
The Strength of Keywords
Search engines rely upon the user's ability to define their keywords into the strongest connection to the link to their website or blog. Social media applications require the same, if not more, clarity in the use of keywords. Due to the brevity of social media application functions, beginning a line of communication that will have a longer ripple effect should be well thought out prior to commencement of the initial communication. Therefore, Text SEO requires careful choice of keywords to achieve maximum results. This is especially true if Text SEO is intended to be a link to a business website or blog. With the advent of social media communication, arises in-depth awareness of choices of words that most exemplify intent, meaning and understanding on a broad level that will inspire reaction. In simple terms, it means choosing the best words for the best, largest volume response. This is how keyword strength is connected to SERPs and SEO ranking. The reality is to "Post it Shorter....Post it Stronger" where Text SEO is concerned.
Help With Keyword Strength
The fastest way to determine whether keywords are as direct and effective as possible, use a thesaurus or an online keyword finder with listings of alternative words. Decide which keywords are strongest, how well they create responses and how easy they will be for users to find on a results page. Obviously, Text SEO linked to a website or blog with have good ranking enhances the Text SEO ranking as well. It's also a good way to accelerate online recognition and branding for businesses. In a single text message of 10 words or less, create a social interaction that captures attention and opens the door to a new marketing venue.
Sincerely,
Andrew Hittle
www.AndrewHittle.com
www.TextAndSeo.com
Saturday, August 22, 2009
Sunday, August 9, 2009
Text SEO – Why Text is so Important
One of the most important and valuable marketing types from which every business can benefit is search engine optimization, or SEO. There are some mistakes companies make when using SEO though, which sometimes can defeat the purpose of using this type of marketing. In order to get the most out of your SEO, you want to pay a lot of attention to text SEO. If you are not familiar with SEO in general, it is anything you do to your web site to increase your search engine results so you have a better chance at getting more traffic to your site.
The reason that you should focus mostly on text SEO is because text is something that every search engine recognizes. Many of the search engines actually put most of their emphasis on text. To make the most of your text, you might want to consider having your .doc and .pdf files transferred into a text status. Although it is nice to have these files on your site, they are not always recognized when it comes to search engine spiders. You might have some really great content on those files that never will be used for SEO unless you have them turned into text files.
When it comes to your actual text, you will want to make sure that you are utilizing pertinent keywords and phrases throughout your site. Instead of just having articles that have a few keywords in them, you should consider naming the different pages on your site with the keywords. This way, you will have a better chance at having text SEO work in your favor. There were several studies conducted that proved that people do not go beyond the second page of search engine results, so if you are not taking advantage of SEO, your site is not getting the traffic it needs to make your company succeed.
If you are like many other business owners out there and are new to everything SEO related, you might want to consider using an SEO firm. Even if you cannot afford to keep on using them for years to come, they at least will give you a great start with which you can work later. You can use their platform of text SEO and build upon it on your own. There is no point in having an amazing site and company if no one is finding it online.
Andrew Hittle
TextandSEO.com
The reason that you should focus mostly on text SEO is because text is something that every search engine recognizes. Many of the search engines actually put most of their emphasis on text. To make the most of your text, you might want to consider having your .doc and .pdf files transferred into a text status. Although it is nice to have these files on your site, they are not always recognized when it comes to search engine spiders. You might have some really great content on those files that never will be used for SEO unless you have them turned into text files.
When it comes to your actual text, you will want to make sure that you are utilizing pertinent keywords and phrases throughout your site. Instead of just having articles that have a few keywords in them, you should consider naming the different pages on your site with the keywords. This way, you will have a better chance at having text SEO work in your favor. There were several studies conducted that proved that people do not go beyond the second page of search engine results, so if you are not taking advantage of SEO, your site is not getting the traffic it needs to make your company succeed.
If you are like many other business owners out there and are new to everything SEO related, you might want to consider using an SEO firm. Even if you cannot afford to keep on using them for years to come, they at least will give you a great start with which you can work later. You can use their platform of text SEO and build upon it on your own. There is no point in having an amazing site and company if no one is finding it online.
Andrew Hittle
TextandSEO.com
Saturday, May 9, 2009
text seo
text seo
Find a ton of free training here! From text seo, to building a large customer base and more!!!
If you are new to seo, I'd like to give you a few ideas that will help point you in the right direction. Search engine optimization using the main text of your page (text seo) is a vital part of ranking organically in the SE's. In fact, this page is a great example of text seo since I am using the keyword (also the page title) in the body of the text. But I didn't just post the page for traffic without caring about the content. This page contains legitimate information that will help others get their pages ranked. Are you with me?
I'm a big fan of organic traffic (your website listed for free in search results). This is not always an easy task.
There are other forms of seo that need to be considered. Meaning... not just the text is important.
Try to find a domain name that is relevant to your website. But make sure that domain name is a good keyword. I'll explain. I actually owned 15 or so domain names before I learned about keyword marketing. I lost more money than I made.
You need to use a keyword research tool. A great free one is the Google Adwords Keyword Tool. Everything is done online, and there is nothing to install on your computer. Another great tool is Keyword Elite. It is a piece of software that you buy and install. It has quite a few more features than the free Google tool... but it's not free. Another way to do keyword research is Wordtracker.com. It is a membership site that you pay for every month but I hear it is the greatest thing since sliced bread. I have never personally used it so I don't know for sure.
Anyway, the goal is to find "good" keywords. After you have a good keyword, buy the same domain name... that matches the keyword. You will end up ranking number one for that keyword. The problem I had before is I was ranked number 1 for keywords that no one was searching for. Silly me. I had no idea. I thought being at the top of 1 million search results meant a ton of traffic to my site. Not necessarily. Only if people are searching for that phrase.
Once you have a good keyword and the domain name, you can post a free blog as well. For your blog title, use the SAME keyword phrase. So if you use blogger, a free service owned by Google (I recommend you do) your website address will begin with your keyword, and then .blogspot.com.
Now post a link TO your blog FROM your main site, and also a link FROM your blog TO your main site. If you have a third site or blog, do a three way link instead. This is better than a two way link. Need an example? Site A links to site B, site B links to site C, and site C links to site A. Get it? Google puts more "weight" on three way linking than two way linking. Even if you have more than 3 sites, you can randomly link them together. Just don't link every site to every site. Does that make sense?
You can repeat this process, and end up with SEVERAL first page listings for the same "good" keyword, thus reaping the majority of the traffic.
And last but not least, when using search engine tricks and text seo like this, try to use your keyword in the first and last paragraph of your text. This will make your blog page or web page keyword rich, meaning Google will love it and rank it. I don't do it every time, but you should at least try. Obviously this isn't my only website... GOOD LUCK!
To your Success,
Andrew Hittle
www.AndrewHittle.com
P.S. I think you will do better using lowercase when promoting your keyword since that is how people type it into the search bar. I noticed a different list of results one time when typing the same keyword into the search bar, both lowercase and with the first letter uppercase. Believe it or not, it makes a difference.
Find a ton of free training here! From text seo, to building a large customer base and more!!!
If you are new to seo, I'd like to give you a few ideas that will help point you in the right direction. Search engine optimization using the main text of your page (text seo) is a vital part of ranking organically in the SE's. In fact, this page is a great example of text seo since I am using the keyword (also the page title) in the body of the text. But I didn't just post the page for traffic without caring about the content. This page contains legitimate information that will help others get their pages ranked. Are you with me?
I'm a big fan of organic traffic (your website listed for free in search results). This is not always an easy task.
There are other forms of seo that need to be considered. Meaning... not just the text is important.
Try to find a domain name that is relevant to your website. But make sure that domain name is a good keyword. I'll explain. I actually owned 15 or so domain names before I learned about keyword marketing. I lost more money than I made.
You need to use a keyword research tool. A great free one is the Google Adwords Keyword Tool. Everything is done online, and there is nothing to install on your computer. Another great tool is Keyword Elite. It is a piece of software that you buy and install. It has quite a few more features than the free Google tool... but it's not free. Another way to do keyword research is Wordtracker.com. It is a membership site that you pay for every month but I hear it is the greatest thing since sliced bread. I have never personally used it so I don't know for sure.
Anyway, the goal is to find "good" keywords. After you have a good keyword, buy the same domain name... that matches the keyword. You will end up ranking number one for that keyword. The problem I had before is I was ranked number 1 for keywords that no one was searching for. Silly me. I had no idea. I thought being at the top of 1 million search results meant a ton of traffic to my site. Not necessarily. Only if people are searching for that phrase.
Once you have a good keyword and the domain name, you can post a free blog as well. For your blog title, use the SAME keyword phrase. So if you use blogger, a free service owned by Google (I recommend you do) your website address will begin with your keyword, and then .blogspot.com.
Now post a link TO your blog FROM your main site, and also a link FROM your blog TO your main site. If you have a third site or blog, do a three way link instead. This is better than a two way link. Need an example? Site A links to site B, site B links to site C, and site C links to site A. Get it? Google puts more "weight" on three way linking than two way linking. Even if you have more than 3 sites, you can randomly link them together. Just don't link every site to every site. Does that make sense?
You can repeat this process, and end up with SEVERAL first page listings for the same "good" keyword, thus reaping the majority of the traffic.
And last but not least, when using search engine tricks and text seo like this, try to use your keyword in the first and last paragraph of your text. This will make your blog page or web page keyword rich, meaning Google will love it and rank it. I don't do it every time, but you should at least try. Obviously this isn't my only website... GOOD LUCK!
To your Success,
Andrew Hittle
www.AndrewHittle.com
P.S. I think you will do better using lowercase when promoting your keyword since that is how people type it into the search bar. I noticed a different list of results one time when typing the same keyword into the search bar, both lowercase and with the first letter uppercase. Believe it or not, it makes a difference.
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